We're PAYASA.

Innovative. Dynamic. Indian owned.

  • Goodness

    Payasa Rice contains sixteen times more dietary fibre content than regular white rice and more importantly, all the dietary fibre is natural (does not involve any process to improve fibre content). Thus, making it more suitable for the entire family.

  • Rice for all

    Rice is one of the main pillars of food security in India and enrichment of fibre in white rice would go a long way in addressing the dietary fibre requirement of a balanced diet.

  • Natural

    Payasa has been crafted for authentic deliciousness, bringing the best of nature to you in every grain. Each grain is nutritionally balanced and packed with all the goodness.

  • Purity

    A rice variety that has highest natural dietary- fibre content even in its polished form, providing a perfect blend of taste and health benefits.

  • Simplicity

    It can be cooked like any other regular rice variety and provides enormous scope for development to prepare tasty and healthy specialty preparations like Biryani, etc.

  • Perfection in every pack

    Automatic packaging machines equipped with nitrogen flushing system are employed to pack the product in polypropylene pouches to ensure that the consumer gets hygienically produced pure rice with high dietary fibre content.

  • Nutrition

    This fine grain rice has dietary fibre content of 16% as compared with 1% to 2% of the regular white rice varieties available today. It is gluten-free, low in fat, contains all the essential amino acids, folic acid, low sodium, and most importantly it lowers the blood Cholesterol levels. Payasa is a low GI food, which means energy is released at a slower, steadier rate and gives balanced level of energy, keeping you fuller for longer.

  • Product

    Our rice range is here to bring a revolution in the rice consumption retaining all the goodness. Payasa rice can be used for any range of world food inspired rice recipes. But our original focus remains true… to bring you the finest rice, and create recipes that are healthy, delicious, and versatile and inspire your imagination.

  • Standards

    Payasa rice grains are processed with innovative technology to yield value added high dietary fibre rice. The rice processing is accomplished virtually in an environment with the highest standards of hygiene and the final product is perfectly free from moisture, insects, pests and impurities.

  • Mission

    Payasa is driven by a very simple mission…to use our expertise to bring the inherent goodness of grains to everyone, everyday.

  • Ethics

    Payasa rice is grown in the lush green fields of Tamil Nadu. We understand the importance and are acutely aware of the impact of farming and food production has on the planet. Hence, our rice processing is accomplished virtually in an environment with the highest standards of hygiene and the final product is perfectly free from moisture, insects, pests and impurities.

  • godness

    Goodness

    Payasa Rice contains eight times more dietary fibre content than regular white rice and more importantly, all the dietary fibre is natural (does not involve any process to improve fibre content). Thus, making it more suitable for the entire family.

  • payasa rice

    Rice for all

    Rice is one of the main pillars of food security in India and enrichment of fibre in white rice would go a long way in addressing the dietary fibre requirement of a balanced diet.

  • natural

    Natural

    Payasa has been crafted for authentic deliciousness, bringing the best of nature to you in every grain. Each grain is nutritionally balanced and packed with all the goodness.

  • standards

    Purity

    A rice variety which has higher natural dietary fibre content in polished form, thus providing a perfect blend of taste and health benefits.

  • mission

    Simplicity

    It can be cooked like any other regular rice variety and provides enormous scope for development to prepare tasty and healthy specialty preparations like Biryani, etc.

  • ethics

    Perfection in every pack

    Automatic packaging machines equipped with nitrogen flushing system are employed to pack the product in polypropylene pouches to ensure that the consumer gets hygienically produced pure rice with high dietary fibre content.

  • purity

    Nutrition

    This fine grain rice has dietary fibre content of 16% as compared with 1% to 2% of the regular white rice varieties available today. It is gluten-free, low in fat, contains all the essential amino acids, folic acid, low sodium, and most importantly it lowers the blood Cholesterol levels. Payasa is a low GI food, which means energy is released at a slower, steadier rate and gives balanced level of energy, keeping you fuller for longer.

  • simplicity

    Product

    Our rice range is here to bring a revolution in the rice consumption retaining all the goodness. Payasa rice can be used for any range of world food inspired rice recipes. But our original focus remains true… to bring you the finest rice, and create recipes that are healthy, delicious, and versatile and inspire your imagination.

  • perfection

    Standards

    Payasa rice grains are processed with innovative technology to yield value added high dietary fibre rice. The rice processing is accomplished virtually in an environment with the highest standards of hygiene and the final product is perfectly free from moisture, insects, pests and impurities.

  • nutrition

    Mission

    Payasa is driven by a very simple mission…to use our expertise to bring the inherent goodness of grains to everyone, everyday.

  • product

    Ethics

    Payasa rice is grown in the lush green fields of Tamil Nadu. We understand the importance and are acutely aware of the impact of farming and food production has on the planet. Hence, our rice processing is accomplished virtually in an environment with the highest standards of hygiene and the final product is perfectly free from moisture, insects, pests and impurities.